DSTV Mobile - Nigeria - Channel Development Manager

Channel Development Manager
DStv MOBILE - Nigeria

DStv MOBILE has been tasked with the flagship challenge of taking Africa into the innovative and exciting realm of mobile television. With a focus on cell phone technology, DStv MOBILE has put Africa on the international map with its implementation of Digital Video Broadcast Handheld (DVB-H) mobile TV. For its customers, this means entertainment, information and value added service on-the-go, anywhere and anytime.

Job Description
The Channel Development Manager is responsible for planning, implementing, developing, and tracking all aspects of handset distribution programs to support enablement / selling to the channel and to drive sell-thru of the DStv Mobile service in the channel.

1. Distribution Management: Working closely with handset distributors, managing all aspects of channel marketing with distribution partners. Define six-month channel activity plans in accordance with the channel program that meet DStv Mobile's sales and marketing objectives. Communicate those plans clearly to each distribution partner and track all activities.

2. Channel Development: Identify distribution partners. Work with distribution partners to build sustainable channels, both depth and breadth to support DStv Mobile subscriber growth expectations. Implement a channel enablement framework throughout all territories. Develop dealer incentives jointly with Management, Marketing, Finance, by monitoring dealer requirements and requests on an ongoing basis. Ensure all dealer incentives are aligned with organizational goals.

3. Channel Communications: Create a channel communications plan to deliver relevant collateral and sales promotion material to channel partners through the DStv Mobile corporate identity guidelines to help them market / sell DStv Mobile capable handsets.

4. Strategy Development and Program Planning: Understand and identify key marketing opportunities in the channel and define an overall marketing program plan for DStv Mobile. Work with Operations, Finance, Marketing and Management to develop programs. Successfully drive the execution of those programs to the plan. As part of planning process, define measurements of success for each program.

5. Reporting and Analysis: Deliver monthly and quarterly reports that clearly show DStv Mobile performance in each territory. Complete and track accounts performance. Analyze the business and service performance, providing insight that will help DStv Mobile adjust and grow the business in accordance with set goals. Monitor competitive effects and trends in the channel. Ensure that each report is accurate, concise, and timely.

6. Relationship Management: Develop a strong collaborative working relationship with the distribution partners. Respond quickly to requests, work collaboratively to solve business problems, and communicate regularly with internal and external stakeholders. Establish direct communication with channels, providing marketing expertise and counsel.

7. Account Evangelist: Be the external advocate for DStv Mobile. Provide insight and expertise internally to gain support and visibility for our account partners
Desired Skills & Experience

Experience / Qualifications

• 5 - 7 years of channel development / marketing experience in related industries, including a minimum of 3 years experience in handset marketing and distribution;

• Strong knowledge of the handset and small business markets; knowledge of DStv / DStv Mobile services desirable;

• Proven success in driving sell-thru in the channel and growing channel sales through marketing strategies and programs. Experience in managing the implementation of programs and merchandising in the channel;

• Proven track record in managing budgets and proven track record in successfully negotiating the use of funds in account activities;
• In-depth understanding of how channels work and how to effect change quickly within the channel;

• Strong analytic skills in assessing business opportunities and tracking results;

• Strong attention to detail—accurate data gathering, insightful analysis, ability to manage logistics and tactical details with flawless execution;

• Excellent interpersonal communication, teamwork and project management skills required;

• Proven track record in working effectively with cross functional groups, sales organizations, and operations;
• Innovator with the ability to influence management at all levels (internally and externally);

• Ability to operate in a dynamic environment with minimal supervision;

• Frequent travel required (50% plus) Domestic;

• Computer skills required: Microsoft Office, Word, Excel, Power Point and CRM

• Excellent written, verbal, interpersonal and presentation communication skills.

• 4 year Degree required; MBA or related masters degree preferred;

For more details visit www.dstvmobile.com
Additional Information

Posted: March 7, 2011
Type: Full-time
Experience: Mid-Senior level
Functions: Sales
Industries: Telecommunications
Compensation: Negotiable
Referral Bonus: Negotiable
Job ID:1459849

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