Business GE
Global Growth & Operations
Business Segment: Global Growth & Operations - Africa
About Us: GE
is a diversified technology, media and financial services company dedicated to
creating products that make life better. From aircraft engines and power
generation to financial services, medical imaging and plastics, GE operates in
more than 100 countries and employs more than 300,000 people worldwide.
Posted Position Title: Marketing Intelligence Leader
Career Level: Experienced
Function Business
Management
Function Segment: Executive Management
Location: Nigeria
City: IIkoyi
- Lagos
Relocation Assistance No
Role Summary/Purpose:
The Marketing Intelligence Leader will
report to the Marketing COE Leader. As a member of the GE Africa Marketing COE
team, this role will assist in the definition and execution of regional growth
strategies across GE in the Sub Sahara Africa region.
Essential Responsibilities
• Drive development and execution of
regional growth playbook (GPB).
• Champion specific growth initiatives to
meet region-specific customer requirements, competitive threats and market
opportunities by segmenting, targeting and positioning solutions aligned with
regional GPB and regional commercial leadership.
• Perform on-going regional
market/territory analysis to identify potential markets for products and
services.
• Work with the various GE businesses to
assess market share, growth and potential cross business opportunities.
• Manage requests by the leadership teams
for value proposition developments, segmentation, country assessments, customer
profiles, scenario planning, win/loss analysis, leadership visits briefing
books, regulatory policy support and strategic launch customers.
• Analyze financial information to produce
forecasts of business, industry and economic conditions for use in making
commercial decisions.
• Monitor fundamental economic, industrial,
and corporate developments through the analysis of information obtained from
financial publications and services, investment banking firms, government
agencies, trade publications, company sources and personal interviews.
• Prepare and present oral and written
reports & presentations on general economic trends, individual
corporations, and entire industries as well as reports of findings,
illustrating data graphically and translating complex findings into written
text.
Qualifications/Requirements:
• Bachelor degree in Marketing, Business or
Economics.
• MBA is advantageous.
• Minimum of 10 years commercial experience
working in the strategic marketing and / or consultancy arena.
• Experience in driving cross regional projects
of various size, duration and scope, including market assessments, segmentation
and voice of customer activities.
• Experience in a P&L structure.
• Strong analytical, project management and
organizational skills.
• Ability to analyze, develop hypothesis,
and concisely communicate findings both verbally and in writing to senior
management.
• Experience in manipulating data and
analytics using demographic, social and financial data.
• Solid financial and economics acumen
required.
• Familiarity with database and/or data
manipulation tools in addition to excel and PowerPoint acumen.
• Excellent verbal and written
communication skills.
Desired Characteristics
• Minimum CECOR trained, CAP trained.
• Solid knowledge of GE business units.
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